Ways to Test the appropriateness of the Publications for the Target Audience

Audience research is very important in the different and competitive markets that there are today. This is why using the best methods for researching audiences and their reactions to certain products. To find out what people think of the magazines, certain methods will be more effective. As an example, using Questionnaires would not be a very effective method of gaining feedback on the new product in this situation. Although questionnaires can create a lot of feedback as they can be distributed to huge audiences for very limited costs, the research should be focused towards people that fit the target audience. Collecting research and feedback from people that really aren't interested in the magazine is a waste of time and money. A much more effective way of getting feedback about magazines would be through focus groups that can be made up of people interested in that style of magazine and will be able to give much more constructive input.

Using a sample audience is also an effective way of getting feedback, as it is much more targeted towards people of the audience you want, and typically includes some sort of reward for partaking in the survey such as a gift card. Although this might increase the cost, it could get some very good responses without having to organise the interviews face to face. The difference between this and giving out questionnaires is that you can target the people that you want input from.